New here? Catch up on any tips you've missed.

Welcome to Day 12

Don't miss our free event on TUESDAY: The Deck Opener — How to Hook Sponsors For Your Podcast — July 14th at 5 PM, online

Today's Prompt

Make it easy for a new fan to get into your podcast

Suggestions for Implementation

These suggestions got pretty beefy pretty quickly. In the interest of giving you a skimmable email, the bullet points below are the short version. For extra details, links, and examples, go here.​

• Create a Start Here page on your website. Which episodes will reel someone in and get them up to speed?
• Create Starter Pack episode groups. Especially if your show's premise is a broad one.
• Add a link to your show in your email signature.
• Add a link to your show in your social media profiles.
• ​Create a podcast trailer.
• Consider a reverse interview. Is there someone in your orbit that could interview YOU on your own show?
• If you have a newsletter for your podcast, make sure your welcome sequence is dialed in.
• When outlining / scripting your show, consider the first-timer. Always introduce yourself and the show's premise.
• ​Know your elevator pitch.
• Use a universal link (or your website's link) when posting on social.

Resources & Links

• REMINDER: Your show's visual packaging is also a big factor in someone discovering your show.
• EVENT: The Marketing Playbook for Niche Podcasts — July 28th at 11 AM ET — Online. Details here.​
• DISCUSS: There are almost 300 of us on Slack, chatting about the tips shared in this newsletter. Come hang!​
  • Plus, giveaways and discounts from creator tools we know and love.
• ICYMI: yesterday's issue of the 30-Day Challenge was a link-forward one with a lot of good stuff.

Shoutouts

A semi-regular segment where I'll shoutout some of our Slack community members. Check out these shows:

• ​More Movement Please is a raw and real account of a woman trying to get fit in her feral 40s.
• ​noseyAF features conversations about art, activism, and social change with artists, organizers, entrepreneurs, and other folks shaping culture and community.
• ​Her Shrink Ray Eye is a thoughtful, slightly rebellious podcast about miniature art, scale modeling, and why small worlds can hold such strange power.
• ​Femme and Furious is smashing the patriarchy.

Thanks for reading! Questions, comments, ideas? Just reply to this email.

​
—Arielle (connect with me)