Welcome to Day 14

New here? Catch up on any tips you've missed.

Today's Idea

You know more than you think you know about podcast marketing. BUT, let's give you some standard definitions.

Growing a podcast is different for each person, host, team, or company that steps into the content arena. When we talk about a podcast marketing-related term or phrase, we might be using that phrase in different ways. Or, we might use different words to mean the same thing.

Suggestions for Implementation

• Read: Podcast Marketing Glossary Part I and Podcast Marketing Glossary Part II​
  • Related: The Newsletter Glossary (from beehiiv)
• Know that everyone uses different definitions and it's ok to ask for clarification. For example:
  • "On my team, we refer to a network as a grouping of shows with no ad sales implications. I want to make sure we're on the same page. How are you using "network?"
• Be proactive by telling potential collaborators how you define terms and expectations for promo swaps, downloads, feed drops, and other negotiated items.
• Know that there's room for flexibility in podcast swap negotiations. If your show is smaller than one that you're setting up a collab with, you can offer to do two promo reads in exchange for their one.
• Heck, there's room for flexibility everywhere. Know the definitions so you have a starting point, but then iterate as needed.
• BE EMPOWERED to know that there are no rigid rules or regulations.
• Reach out to someone on Slack TODAY to set up a collab / swap. Use terms listed in the Glossary when negotiating.

Resources, Links, & Reminders

EVENT: The Marketing Playbook for Niche Podcasts — July 28th at 11 AM ET — Online. Details here.​

SEND ME: A link to your show on Spotify so I can add you to the Big Playlist of Challenge Participants

Thanks for reading! Questions, comments, ideas? Just reply to this email.

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—Arielle (connect with me)