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Today's Tip
Grow your podcast by borrowing from other audiences
Find collaborators, set up a meaningful and valuable content exchanges, analyze results, iterate, and grow. One of my favorite, tried and true podcast growth tactics — one that brings about slow, steady, and real audience development — is collaboration with other podcasts.
Today, how to find shows and approach them for collaborations.
Questions? Come ask on Slack.
Suggestions for Implementation
Looking for shows
Open up a spreadsheet to organize and track potential collabs. See how I do it here.
- Use rephonic.com/graph to search for shows.
- Browse your category on Apple, Spotify, and YouTube regularly. More on that.
- Use Listen Notes to search. Once you land on a suggested show, see more recommendations on the right side of the screen.
- Search on Apple Podcasts, look for the "you may also like" section.
- Learn about the Podroll tag through the Podcast Atlas.
- Use Substack's search bar for newsletters, podcasts, and notes on your topic.
- Browse general listicles. Search "best podcasts about x."
- Use Million Podcasts' free trial to search for shows
How to find contact information
- Easy: look at social profiles for emails or websites, use direct messages when available.
- Medium: Search the show's website, find the contact form, leave a note. You can also hover over the email button and look at the bottom left of the screen to see the email address.
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Hard: go to Listen Notes search for a show, click "RSS feed," use keyboard shortcut "Cmd+F," or "Ctrl + F" (on windows), search the "@" symbol. See the email address associated with the show's feed.
- With great power comes great responsibility - DO NOT SPAM PEOPLE.
Now... what to do with those shows
...and how to pitch them
- Promo swaps
- Feed swaps
- Interview swaps
- Creatively integrated episodes
See the Podcast Marketing Glossary I wrote for definitions.
Further definitions / examples of promo swaps, feed swaps, guesting, and other collab ideas coming soon. In the meantime, this replay from a recent event will help.
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Thanks for reading! Questions, comments, ideas? Just reply to this email.
—Arielle (connect with me)
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