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Today's Tip

Grow your podcast by borrowing from other audiences

One of my favorite, tried and true podcast growth tactics — one that brings about slow, steady, and real audience development — is collaboration with other podcasts.

Today, how to find shows and approach them for collaborations.

​Questions? Come ask on Slack.​

Suggestions for Implementation

Looking for shows

Open up a spreadsheet to organize and track potential collabs. See how I do it here.​

• Use rephonic.com/graph to search for shows.
• Browse your category on Apple, Spotify, and YouTube regularly. More on that.​
• Use Listen Notes to search. Once you land on a suggested show, see more recommendations on the right side of the screen.
• Search on Apple Podcasts, look for the "you may also like" section.
• Learn about the Podroll tag through the Podcast Atlas.
• Use Substack's search bar for newsletters, podcasts, and notes on your topic.
• Browse general listicles. Search "best podcasts about x."
• ​Use Million Podcasts' free trial to search for shows

How to find contact information

• Easy: look at social profiles for emails or websites, use direct messages when available.
• Medium: Search the show's website, find the contact form, leave a note. You can also hover over the email button and look at the bottom left of the screen to see the email address.
• Hard: go to Listen Notes search for a show, click "RSS feed," use keyboard shortcut "Cmd+F," or "Ctrl + F" (on windows), search the "@" symbol. See the email address associated with the show's feed.
  • With great power comes great responsibility - DO NOT SPAM PEOPLE.

Now... what to do with those shows

...and how to pitch them

• Promo swaps
• Feed swaps
• Interview swaps
• Creatively integrated episodes

See the Podcast Marketing Glossary I wrote for definitions.

Further definitions / examples of promo swaps, feed swaps, guesting, and other collab ideas coming soon. In the meantime, this replay from a recent event will help.

Thanks for reading! Questions, comments, ideas? Just reply to this email.

​
—Arielle (connect with me)