Today's tip is made possible by beehiiv, the platform built for podcasters.

Whether you're building a personal brand or running a media business, beehiiv gives you everything you need to own your audience, grow faster, and make money. Learn more about starting a podcast newsletter.​

Welcome to Day 15

New here? Catch up on any tips you've missed.

Today's Idea

Negotiate one promo swap for your podcast or newsletter today

Promo swaps let you borrow trust and audience from another creator. The more effective podcast and newsletter swaps aren’t necessarily between creators with identical audience sizes or topics. They’re between creators whose audiences care about each other’s work.

Suggestions for Implementation

Learn about creating a newsletter for your podcast​

• Prioritize audience fit over audience size. Look for a creator who serves people similar to your show.
• Try this audience-overlap shortcut: Ask your listeners or subscribers, “what other podcasts and newsletters do you like?” Their answers will build your list.
• Offer a specific exchange. Instead of “let’s collab,” try: “Would you be open to swapping a 75-word newsletter recommendation?”
• Negotiate based on value… not just numbers. If one audience is much larger, balance the exchange by offering multiple mentions, a longer placement, a guest interview, anything you can leverage.
• Make it easy. Prepare your promo assets and give your collab partner options.
• Confirm the format, placement, copy length, links, publishing dates, tracking, and follow-up. Use beehiiv’s creator-partnership guide for pitch language, partnership formats, and a simple structure for making the swap worthwhile for both sides.
• Track your efforts. Create a unique link with Google’s Campaign URL Builder. Afterward, compare clicks, subscriptions, and listener engagement.

Resources, Links, & Reminders

REPLAY: ICYMI - here's the recording of yesterday's podcast monetization webinar with indie podcast monetization expert Danielle Bezalel.

EVENT: The Marketing Playbook for Niche Podcasts — July 28th at 11 AM ET — Online. Details here.​

SEND ME: A link to your show on Spotify so I can add you to the Big Playlist of Challenge Participants

REMEMBER: I'm throwing a lot at you this month. You do not have to do everything. In fact, you SHOULD NOT do everything. At the end of the month, I'll share tips on prioritizing what's right for you.

—Arielle (connect with me)