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Well It Depends Labs

For digital creators: podcasters, newsletter writers, and social media makers

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Podcast Marketing Task Prioritization Framework

Podcast Growth Task Prioritization Framework It's easy to get overwhelmed by all of the things you could be doing to improve your podcast, grow your audience, nurture your listeners...etc. But hey, let's get realistic: What do you have time for? What do you WANT to do? What should you leave behind? What should you put aside and maybe come back to later? Try this scoring system to determine what's right for YOU to focus on for YOUR podcast. "YOU" and "YOUR" are capitalized there because I want...

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August at WID Labs: guesting, podcast SEO + more Hi! Arielle here. July was a big month at Well It Depends Labs: 30 days of podcast tips, a very active Slack community, a lot of learning. We’re carrying that momentum into August with free workshops, a new course announcement, and plenty of ways to keep learning alongside other podcasters and creators. August Events How to Be a Guest: Podcast Growth Through GuestingAugust 13 at 2 PM ET - ONLINE Guesting on other podcasts can introduce your...

number 31

Welcome to Day 31 Hey! Arielle here. You did it! Thirty days, thirty podcast prompts, tasks, actions, tools, and tips. Yesterday, I shared a framework for deciding what deserves your attention next. Today, I’m not giving you another strategy to consider. Instead, I went through the click data from the entire challenge to see which resources Challengers found most interesting. Today's Action Create a personalized podcast growth toolkit you can return to. Make a bookmarks folder called “Podcast...

number 31

New here? I know there are a bunch of you! Welcome. Catch up on days 1-29 here. Welcome to Day 30 Tomorrow is the last day of our Challenge! It has been SUCH A BLAST. And, to be honest, a ton of work. I've loved every minute and have really enjoyed getting to know y'all. A few notes: The Slack channel will stay open and the tips will be available here Fill this out to be added to our Challenger directory Take advantage of the discount codes and free trials available to Challengers from...

Image reads how to make your show findable: podseo product overview

Hey! Arielle here. In this brief dispatch, I'm gonna tell you about an event we just published (it's free) and then I'm gonna share a few other notices / events we've got going on. Let's go! How To Make Your Podcast Findable: PodSEO Product Overview August 25th | 10 AM ET - ONLINE - replay will be availableFree, thanks to PodView Join Well It Depends Labs & Andrea de’Marsi, founder of PodSEO, for a free, one-hour walkthrough designed to help you make your podcast easier to find. Andrea will...

number 29

Welcome to Day 29 July's almost over! You can find all tips from this Challenge here. beehiiv now has Community features that allow you to build a community alongside your newsletter and podcast content. Learn more. Get 30% off 3 months with code ARIELLE30 Today's Action Build a small research panel for your podcast. Instead of surveying your entire audience every time you have a question, invite a small group of engaged listeners to give you occasional feedback. You’ll have a reliable group...

number 28

Welcome to Day 28 New to the Challenge? Catch up on all tips. Don't forget about the discount codes / extended free trials from our partners (see below). Today's Idea Send a pre-pitch before your podcast pitch Writing pitches is not just for sponsorships. The same skill can help you secure paid partnerships, book guest spots, arrange promo swaps, pitch your show to newsletters, and create other opportunities that lead to audience growth or revenue. A good pitch doesn't need to be long, packed...

number 27

beehiiv for podcasters & community builders Welcome to Day 27 Read tips from days 1-26 of the Challenge right here Today's Action Use your newsletter, social channels, and community to make every partnership more valuable. When we reach out to other podcasts or newsletter for cross promotion, we often trade based on impressions, downloads, or subscriber numbers. But what happens if your overall numbers are lower than the other show? Did you know: you can use your newsletter, social, and...

Hey! I'm Arielle. I've been thinking a lot about niche podcasts lately. Mostly because everywhere I go in podcast land, I hear this: I'm having a hard time growing my podcast because is so niche. As a listener, I looooove a niche podcast. I love plugging into a niche community. As a creator / show developer I also love niche podcasts. It's so fun to shape a show for such a specific audience. "I'm having a hard time growing..." brings up a BUNCH of questions for me, but one that I'll share...

number 26

Welcome to Day 26 Check out all past tips here Today's Action What are the 3 reasons you make your podcast? ...Other than downloads and (the possibility of) monetization? I know many of us worry about downloads, dollars, other metrics. But it's so important to remember the other reasons we got into the podcast game — of which there are many, I'm sure!! Write down 3 reasons you make your show. Revisit them and make edits to them every few months. Suggestions for Implementation Here are a few...