The Variable from WID: Celebrating International Podcast Day!


Hi! Arielle here with The Variable from Well It Depends Labs. This is our semi-regular newsletter that rounds up important links, opportunities, and creator economy tidbits.

In this issue...

1. It's International Podcast Day! (what does this even mean?)
2. Tools we're testing (get your show featured, find a better recording solution)
3. Events on the horizon (free, ticketed, online & IRL events for networking and learning)

Shall we?!


It's International Podcast Day!

Did you know that September 30th is Int'l Podcast Day? But where did this holiday come from? Good question...

Father and son duo Steve and Dave Lee founded IPD in 2014. More info from their website:

International Podcast Day is a celebration of the power of podcasts! It’s a great opportunity to connect with fellow podcasters, podcast listeners, podcast enthusiasts, and leaders in the podcasting industry. Help spread the word by telling your friends, sharing the celebration on your podcasts and social media feeds, and using #InternationalPodcastDay.

What are YOU doing to celebrate? Here's how I'm marking the occasion:

  • ​On Slack, I asked WID Labs community members to share their unique celebration ideas
  • ​On Threads, I asked podcasters to share a bit about their shows in hopes of finding more listeners
  • Over at EarBuds, my podcast newsletter, I've shared a list of 30+ shows, submitted by members of The Podcast Academy.

Tools we're testing

I love keeping up with the latest and greatest in podcast tech tools and creator-focused sites. Here's what I've got this time around:

​SureTake​

SureTake is a browser-based remote recording platform built to do one thing well, record reliably.

Tuesday, October 20th at 3 PM ET — join us for a live walkthrough of SureTake and a discussion on remote recording best practices. RSVP free here→​

​Email Advice in Your Inbox​

If you're a podcaster interested in newslettering, this is the leading community newsletter for email senders looking to win at email. Subscribe here→​

Bonus: the author of this newsletter (Des Brown) is also my co-instructor for this newsletter course we're teaching.

​Your Path to Monetization​

​Take this quiz→ to find out where to focus, what to try next, and how your podcast can turn its audience (or its growth budget) into opportunity.

​Copy-Paste Templates for Podcast Newsletters​

Setting up a newsletter to go alongside your podcast? Use these templates as a starting point. Make sure to customize and personalize! More templates get added as we build them through Owned, our newsletter course.

​Get Featured on Great Pods​

Pitch your podcast for editorial placement — new shows, seasons, newsworthy moments, and more.


Events on the horizon

[WID Labs] Podcast Growth Open House — October 13th at 12 PM ET - ONLINE

  • Replay available for ticket holders
  • ​Join me and fellow WID Labs members for a live Zoom open house focused on podcast growth
  • Bring your questions about growing your show and sharpening your strategy

[WID Labs] Owned: The Newsletter Course for Podcasters — kicks off October 13th at 4 PM ET - ONLINE

  • Intentionally small cohort-based learning course
  • 8 weeks of instruction
  • You'll learn how to name and position your newsletter, choose the right email platform, set up your email infrastructure and welcome sequence, explore partnerships and monetization, and more
  • ​You can also attend as a drop-in​

[Partner] International Women's Podcast Awards — October 8th at 6:30 PM ET — TORONTO, CANADA

  • The IWPAs recognize moments of audio brilliance in podcasting and the women that produce them
  • Attend the ceremony to celebrate the winners!

[Partner] Video Podcasting — October 2nd at 1 PM ET - ONLINE

  • 2.5-hr crash course
  • Learn the building blocks for a professional approach, whether you’re planning a solo show, a co-hosted chatcast, or a guest-driven interview format

That’s it for this International Podcast Day dispatch. Thank you for reading!

If you have any questions, comments, concerns, or things we should share here in the future, just reply to this email.

—Arielle


Now before I go, here's an ad. If you click on it, I get paid.

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