Welcome to Day 3

Missed yesterday's tip? It's about how you need a podcast trailer.

ICYMI: there's an online Meet & Greet scheduled for participants of this challenge on Tuesday, the 7th. Join us!

Today's Tidbit

Your podcast cover art is more important than you might think.

When a potential listener is on a podcast discovery path, the artwork could very well be the first thing they see of your show. And they’re judging… whether they know it or not.

It might be time for an upgrade. Here are 3 tips for creating better cover art. And now, some...

Suggestions for Implementation

Consider: do I actually need a microphone on my cover art?

• We already know your podcast is... a podcast. Use that precious real estate for another descriptive element.

Test: ask a friend / colleague who hasn't seen your art yet to guess your show's topic / tone based on the artwork alone.

• Throw your art into Slack (see today's thread) and ask your fellow Challengers.

Enlarge: your cover art should be a perfect 1:1 square ratio, with dimensions between 1400 × 1400 & 3000 × 3000 pixels. That's pretty small from far away, so you may want to remove any confusing elements and enlarge your title text.

Getting the vibe right: if your show is about laughter and hope but your artwork is dark and moody, that's gonna confuse a listener. Read about the psychology and impact of colors here.​

Beyond the Podcast Square

The cover art piece might seem small (literally, it's very small), but it sets the scene for the entire visual packaging of your show. It'll help you determine what your social media presence looks like, your website's design, and even your YouTube channel's look.

​This Canva resource will help you outline your show's brand kit.

Resources, Tools, and Links

• See what your artwork looks like across all platforms with this tool.
• Apple Podcasts has a guide on podcast artwork.
• Use Canva for inspo, but please, CUSTOMIZE.
• Want the replay from a recent event I hosted on podcast cover art? Hit reply.

See all Challenger perks & discounts on Slack​

Thanks for reading! Just reply to this email with any questions, comments, or ideas. It will be ME who responds.
—Arielle