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Today’s tip is a collaboration with Andrew Callaway. Andrew is an award-winning audio and video producer whose work has appeared on Reply All, This American Life, 99% Invisible, and more. |
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Today's Idea
Consider: what could a video strategy for your podcast look like?
You do not need to film every recording from three camera angles just because you've felt the pressure of this "era of video podcasts.” (In fact, I have a lot of thoughts about this).
But if you do want to experiment, video can be much more creative (and much less intimidating) than uploading a full conversation with everybody’s face on screen.
Pick 1 of your existing episodes or segments and imagine three ways it could live on YouTube: a full video, a shorter visual story, or an audio-first upload. Test one. Suggestions for Implementation
Need more details on the suggestions below? Go here.
- Think of video podcasting as a spectrum. On one end is a fully produced episode. On the other is a clip, slideshow, animation, or static-image upload. You get to choose the format that suits your show, skills, budget, and time.
- Start with the editor you already use. Descript can handle many straightforward video projects. CapCut is another approachable option for simple clips. Andrew recommends DaVinci Resolve as a strong free option.
- Let the visuals contribute something. A video does not become interesting just because viewers watch you speak into a mic. Try still images, archival footage, animation, screenshots, text, objects, or illustrations, that add context or emotionally underline the audio.
- Study formats outside of podcasting. Andrew recommends exploring work by Oskar Fischinger, Fantasia, John Wilson, Adam Curtis, ContraPoints, and Hbomberguy to see how images can interact with narration without relying on a traditional talking-head setup.
AND YES, even if you do not record video, you can still take advantage of YouTube as a search and discovery engine...
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Resources, Links, & Reminders
- Create a readable thumbnail, add chapters, and use the description to tell viewers why this particular episode deserves their attention.
- Andrew designed his own keyboard shortcuts map that carries over shortcuts from ProTools. Let me know if you want it.
- See Andrew's video work on This Is TV Now
- ICYMI: our most popular tip this week on negotiating promo swaps
Today’s tip is brought to you by beehiiv, Ausha, Beamly, Headliner, Stampede Social, and more.
—Arielle (connect with me at that link)
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