Welcome to Day 7

👋 Hey! Are you new here? Catch up on any tips you've missed.

Oh, and get your podcast cover art audited!​

TODAY AT 12 PM ET: Join other Challengers for an online podcaster Meet & Greet. Make some podcast friends, ask questions, and schmooze!

Today's Prompt

Your podcast can't rank for keywords you don't use.

Let's discuss on Slack​

A good percentage of podcast discovery happens through search. If your show title, episode titles, and descriptions don't reflect the language your audience uses, you're limiting your reach before anyone even presses play.

Suggestions for Implementation

• Assess: when someone is looking for a show on your topic, what keywords are they searching?
  • Do you have any of those keywords in your title? Show description? Episode titles / descriptions?
• Optimize your author tag: your author field can be more than just your name. Instead of “Arielle Nissenblatt" (AKA me), try something like “Arielle Nissenblatt | Podcast Industry Enthusiast.”
• Look around: what do the other shows in your category title their episodes? What do their descriptions look like.
  • This tip harkens back to Day 1 of the Challenge.​
• Explore further: use a tool like PodSEO or Ausha's PodWars to do some keyword analysis. Both offer free trials.
• Update the oldies: especially if your episodes are evergreen, revisit and retitle them with relevant keywords.
• Be a human: you might be tempted to "keyword stuff." Resist the urge. Find a balance between keywords and writing for humans.

Resources & Links

• If you're in NYC, I'm teaching a workshop on podcast SEO next week.
• If you're not in NYC and want a replay of this online podcast SEO workshop, let me know.
• Here's a cool free keyword search tool​

See all Challenger perks & discounts on Slack​

Thanks for reading! Questions, comments, ideas? Just reply to this email.
—Arielle