Hi! Arielle here.
If the phrase “video podcast” makes you picture a three-camera studio setup, expensive lighting, and hours of additional editing, I have good news: that’s just one way of doing it.
This week in the Well It Depends Labs universe, Andrew Callaway — longtime audio and video producer whose work has appeared on 99% Invisible, This American Life, and more — gives us a bunch of suggestions on video, including...
Think of video as a spectrum. On one end, there’s the fully produced, multi-camera episode. On the other, there’s a clip, slideshow, animation, visual essay, or even an audio-first YouTube upload using your podcast artwork.
Andrew says we should be asking: what kind of video would add something to my show?
Something to test out
Choose one existing episode or segment and imagine three ways it could live on YouTube: a full video, a shorter visual story, or an audio-first upload. Pick the version that fits your skills, budget, and time. Test it.
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Here's what's coming up at Well It Depends Labs:
The Marketing Playbook for Niche Podcasts
Your niche isn’t a limitation. It’s probably your biggest marketing advantage... if you can figure out who you're trying to reach. This session will combine instruction, data interpretation, and creator examples to help you build a more focused growth plan.
July 28 at 11 AM ET
Online; replay available
GET TICKETS
Podcast Summer Friday Drinks
Come hang out with podcasters in Brooklyn. Hosted by Well It Depends community member Angeleaza Anderson, host of What Are You?, this is a casual summer drinks situation.
July 24th at 4 PM ET
Evil Twin Brewing NYC - DUMBO
RSVP
Join us on Slack to discuss...
What’s your current relationship with video... already doing it, curious about it, actively not doing it, somewhere in between?
—Arielle Nissenblatt