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Welcome to Day 16

New here? Catch up on any tips you've missed.

Today's Tip

Get your podcast ready for sponsors before you start pitching them

You do not need millions of downloads to make money from your podcast. You do need a clear explanation of who your listeners are, why a brand would want to reach them, and what you can offer beyond simply inserting a 60-second ad.

Suggestions for Implementation

This is a big one, so I'll expand on each of the following points here.

• Define your audience using sponsor language. What do your listeners buy, care about, struggle with, need help with?
• Brand-finding exercise: Go through your last 10 episodes. List every product, service, app, book, or resource you mention naturally. That's a good place to start. Read a bonus tip here.​
• Ask your listeners what products / services they buy. (Notice, I did that here).
• Build a simple sponsor deck. Danielle Bezalel’s Monetize Your Indie Podcast shares templates and pitch emails. Here's the replay from our podcast monetization webinar.
• Sell more than just an ad slot. Get creative with your offerings. Remember that your overall access to a specific community is very valuable.
• Find a real person to contact. Search LinkedIn for titles like “Partnerships Manager,” “Influencer Marketing Manager,” or “Brand Partnerships.”Here's a cool tool that helps you find people.
• Pre-pitch before you pitch. I'll explain what that means⬇️

Resources, Links, & Reminders

EVENT: The Marketing Playbook for Niche Podcasts — July 28th at 11 AM ET — Online. Details here.​

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—Arielle (connect with me)